You can choose from 2 ReadinGraphics summary bundles including:ġ. If you only ever buy one book about marketing make it Al Ries and Jack Trouts The 22 Immutable Laws of Marketing (affiliate link) and my video book revie.
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Here are some powerful takeaways you can expect from this essential marketing resource: These laws are like the laws of nature–If you violate them, your marketing program is doomed to fail, regardless of what you do. This book presents 22 timeless laws of marketing that have stood the test of time, and can determine the success (or failure) of your marketing strategy. Many of the hottest business books that are being published today will be out of date in just a few years time.īuy The 22 Immutable Laws of Marketing on Amazon (Affiliate link).Achieve marketing success with these powerful Laws of Marketing! I think valuable business books like The 22 Immutable Laws of Marketing don’t go out of date. Although in many timely books, this would be a negative, in this book it is easy to see exactly how in hindsight the Author’s message was exactly right and that there are companies in a similar position today that should follow the same advice as those 20 years ago. Throughout the book, the Authors mention various companies and campaigns that have now long since ended. If you are looking for a marketing book that focuses on the real idea of marketing and not the specific or latest tactic, The 22 Immutable Laws of Marketing is for you. The book focuses on areas such as getting into the consumers mind first, creating a category rather than joining one and why line extension is so bad for a brand despite the mass adoption of it within the corporate world, to name just a few.
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I think books that follow this short chapter format are usually far more practical than books with 30+ page chapters. It also allows you to take in the message with a clear actionable objective to improve your marketing campaigns. Ries and Trout provide a clear and realistic foundation for marketing just about any product or service and provide real insights into what actually works and what you should be concentrating on and what you should be ignoring.Įach chapter is just a few pages long which makes reading this book a breeze. For me, this book strips away a lot of the Marketing hype that clouds the industry and sends companies down the wrong path. Since discovering The 22 Immutable Laws of Marketing a couple of years ago, I’ve read it a number of times, usually whenever I’m looking to launch a new product or website.
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By not jumping on the latest bandwagon, it has remained as relevant today as it was when it was first published in 1993. This is what separates this book from the countless other marketing books that are available today. The book focuses on the specifics of marketing and not any single technique or tactic. At just 132 pages, this book can be read in just a couple of hours, but will give you a firm foundation to build your next marketing campaign. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout is a timeless short book on the common pitfalls of marketing.